Advertising Agencies

Advertising Agencies

An Advertising Agency is a service provider that works for clients and businesses to create an effective advertising campaign aimed at representing the Company positively to show to the target audience. They are dedicated to creating, planning and handling advertising for its clients. An advertising agency is independent from the client and provides an outside point of view to the effort of selling the client's products or services. An agency can also handle overall marketing and branding strategies and sales promotions for its clients.

Typical ad agency clients include businesses and corporations, non-profit organizations, charity’s and government agencies.

Advertising agencies generally have three stages within their roles:

1 - Understand the Product / Company: An advertising agency begins by getting well acquainted with the client's goals, products & target audience. This knowledge proves beneficial in planning and creating an effective advertising campaign

2 - Plan & Create an Advertising Campaign: Once an advertising agency understands its clients' needs, the process of brainstorming and planning begins. Once the agency knows the client’s goals; (which could range from:

· pushing sales of its products and services

· introducing new products in the market

· attracting new customers or keeping in touch with old ones)

the advertising executives work towards creating an effective advertising campaign which is within the client's marketing goals and budget.

3 - Strategize: Some Companies like to outsource their overall marketing responsibilities to advertising agencies. In such a case, the ad agency takes over the process of brand building, strategizing and pushing sales through other promotion techniques like sales promotions.